Clean beauty is not a new concept. Here's why it's important.



Clean Beauty: What Is It & Why Should I Care?

Clean beauty is not a new concept. In fact, clean beauty started well, when people did. Seriously, it dates back to the good ole caveman days, when there were no lab-created ingredients and thus, everything they used came from the earth. Cut to 2018: there is a desire to venture back to the those days when nothing was chemically created or treated. Now more than ever we are seeing the effects of all the bad chemicals that are in our beauty products. They are wreaking havoc on not only our bodies, but also our minds.

The beauty industry is one of the least regulated industries of them all. Companies are allowed to use harmful ingredients and make their own judgements on safety. With ingredient awareness increasing, now more than ever brands and consumers are taking a stand against the nasty chemicals that are commonly used in traditional beauty from drugstore to luxury products alike.

If you’re wondering why you should care about what goes into products, here’s why. Think of it this way: the body is made up tiny pores all over. Anything that is placed on the skin, i.e. lotion, moisturizers, serums, even shampoos and conditioners, get absorbed immediately and internalized. Depending on what ingredients lie in these products, they can effect a whole slew of things—most commonly, the endocrine system, the respiratory system, your mind, and even affect your body’s ability to detox all that bad junk out!

It is so important that any product that you are putting onto the skin (and ingesting but we can get to that at another time) contains good ingredients. If you cannot read all the ingredients on the back label of a product then it might be a good idea to rethink your purchase. I would also encourage you to do some research on the ingredients to see what they are and where they are derived from.

Now with a little background as to why it’s important to pay attention to the ingredients in your products, you may be wondering: if clean beauty is the move, where can I find it?

Sephora made headlines this year by creating a new beauty category, Clean at Sephora. You will be able to recognize what items are considered clean because of the shiny new green seal.

This seal will make navigating the store or site for clean brands and products so much easier. Sephora classifies ‘clean’ as formulas without sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban and have less than one percent of synthetic fragrances. This group of products includes hair, skincare, beauty, and fragrance (that’s right: it’s time to start looking at your favorite perfume with an inquisitive eye!).

If Sephora is not local or a bit too far out of reach, not to worry—clean beauty is popping up all over! Beautycounter is a new SoHo beauty shop that was created by a mom that was worried about the products she was putting on her kids and herself. This company has its own line of skincare and beauty, all created with better-for-you ingredients.

Credo Beauty is another beauty emporium that has grown a lot this year. They are aiming to create a safer, more sustainable, more ethical beauty industry. They house brands like RMS, Goop, ilia Beauty, Kjaer Weiss, W3ll People, Ursa Major, and Tata Harper to name a few. They all must comply in formulating with Credo’s now tokened ‘Dirty List’ which excludes ingredients like aluminum powder, animal by-products, BHAs, BHTs chemical sunscreens, cyclic silicones, ethanolamines, ethoxylated ingredients, formaldehydes, hydroquinone, methyl cellosolve or 2-methylisothiazolinone, parabens, petrolatum, paraffins, phthalates, resorcinol, toluene, triclosan and triclocarban. Phew we made it! In other words, these are some clean brands. Out of all the clean beauty companies I’ve researched, this one has the highest standard of clean.

So, if you aren’t interested in going back to our hunter-gatherer days, grinding up flowers for pigments and removing the gel from aloe vera plants for hair gel, at least you have a few places to start your search for a clean mascara or foundation.

Featured image via Beautycounter

Stay tuned to Milk for more beauty goodness.

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