Daniëlle Cathari Talks Her Debut Collection, DC Drop 1
Daniëlle Cathari emerged from the VFiles FW18 show just this year as the youngest finalist, still in attendance at fashion school in Amsterdam. Her collection of reworked and deconstructed Adidas tracksuits fast forwarded to a debut collaboration with Adidas Originals, landing Cathari instant success with supermodel Kendall Jenner as the face behind the coveted collection. Now, three Adidas restocks later, Cathari shares the latest works of her own: DC Drop 1, a first of the Daniëlle Cathari brand name. Milk caught up with Cathari to discuss her latest drop and the inspiration behind the anticipated comfy-to-wear release.
First off, congratulations! This must be so exciting for you.
Thank you! It really is. We’ve been working on this for 6-7 months now. It’s really given me perspective on how long the process for design development takes.
I can’t even imagine. I mean no one really teaches you that.
No, I did fashion school in Amsterdam, but that was just design and the craftsmanship behind making garments. There’s nothing about the business side of fashion. That’s something I’m really interested in learning about, and it’s super exciting to see both sides.
Tell me about your new drop.
So I call this a drop because it’s not a full collection yet. It’s a capsule of six comfy-to-wear pieces. I have a couple drops coming with clothing that is versatile and easy going, and a more thought out and designed collection in the works. I like the idea of pairing high and low, comfort and design.
I love that. Is there a philosophy or story behind the drop?
Yes, it’s not just about the garments but the whole package of this drop, the vibe, so people can really understand the vision and feeling of the brand. It’s cozy wear, paired with the idea of deconstruction. I wanted to focus on the concept of compliment and contrast, and how that idea not only runs through garment design, but also the entire aesthetic of the brand. When I was designing for this drop, I took the simplicity of sweatpants, and incorporated delicate details. That in of itself carries the idea of compliment and contrast, where I approach quality and detail with comfortability.
Explain your concept of comfy-to-wear.
I really wanted to focus on easy and comfortable pieces to wear. As I plan to launch a more full body of work, I want people to be able to mix and match more detailed pieces from my collections, with more basic garments that come from the drops.
Does comfort hold anything for you personally or culturally?
I actually only wear comfortable clothes [laughs]. For me, I just want to be comfy and feel good, and I want to be able to share that with other people. I think of course people want to be able to stand out with experimental pieces, but I believe everyone at the end of the day just wants to be comfortable.
Who’s your ideal wearer?
I don’t have an ideal wearer. I created this for everyone. I made sure it was genderless because that’s the way that I approach my own fashion. I think culturally there are many shifts happening where gender, and identity are changing. To me I wear a mix of “male” and “female” style clothing. I wanted this to be intentionally unisex.
With the 90’s being so prevalent in fashion right now, do you feel like your brand DNA and personal interests have come at a perfect time?
I am a kid from the 90’s, and that entire time of my life was super influential. I don’t think that it’s necessarily my brands DNA, like the Adidas collection was influenced heavily by 90’s culture, and it came to be at the perfect time. Growing up in a small town outside Amsterdam, I did gymnastics most of my life. For 12 years. The 90’s, tracksuits, and comfort all hold an importance and nostalgia for me.
Where do you believe fashion and streetwear is heading? Do you feel like there’s something missing?
I think that what is happening now in streetwear and fashion is currently undefined. It’s actually a difficult thing to put together and put words to because I’m in the middle of a new ideology.
My approach to releasing drops and collections is my way of expressing how I see Daniëlle Cathari as a brand. It’s the way I like to dress, and I think other people do too.
What do you see for the future of your work?
I want to eventually create more things for my collection other than just garments – objects, home goods, furniture. There’s a lifestyle to this brand and I have so many ideas.
Images courtesy of Yavez Anthonio
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