During this past fashion month, Moschino dropped a drug-themed collection, which left us wondering: was this maybe a bit out of line?



Does Fashion Glamorize Drug Use?

During this past fashion month, Moschino dropped a drug-themed, see-now-buy-now capsule collection so whimsical and audacious, it could’ve only been conceived by Jeremy Scott. The collection came complete with black tees featuring multicolored capsules; phone cases made to look like orange pill bottles with labels reading “Moschino Couture”; and oversized shirts emblazoned with “Just Say Moschi NO,” an ironic play on the D.A.R.E. campaign. This isn’t the first time Scott infused his quirky sense of humor into his designs; in the past, he’s made collections fit for Barbie, and another one riddled with teddy bears and Looney Tunes motifs. But with the proliferation of mental health rhetoric in mainstream media—and in light of the strides we’ve made—we can’t help but wonder: is the famed label’s latest blend of fashion and jest maybe, well, a bit out of line? Peruse these four other instances in which fashion has glamorized drugs, and decide for yourself.

Moschino - Backstage - Milan Fashion Week SS17

Pyer Moss

We’re huge Pyer Moss fans, but when the label showcased its FW16 collection, some people were up in arms. The collection, featured pullover sweatshirts that listed the possible risks of using prescription drugs—one shirt read “Call a doctor at once if you have any mood or behavior changes—and vibrant pins attached to hats emblazoned with names of prescription drugs, like Prozac, Oxy, Xanax and Vicodin.


Tim Coppens

Tim Coppens’ FW16 collection showcased a variety of sick elements—there was silk, plaid, pastels, bombers, and basically every outwear piece you need to look chill but not feel chilly this autumn. Still, the t-shirts bearing the phrase “ACID ACID ACID” felt a tad aggressive for a casual fall tee. 



While we’re still trying to figure out whether or not Kitson is indeed an L.A. store and former Paris Hilton attraction or a full-blown mirage and the biggest ruse to ever grace fashion, one thing is certain: back in 2013, the now-defunct label caused a bit of an uproar with a collection of overpriced t-shirts reminiscent of sports jerseys that bore drug names like Adderall, Xanax, and Vicodin, in place of an athlete’s last name. Kitson clientele and consumers were not pleased, to say the least. 



So maybe a lighter isn’t a drug, but it’s definitely drug paraphernalia—and one that, we won’t lie, we’re fully on board with. And Vetements has found some rather clever ways to make use of our favorite Bic lighter, turning it into both a handy ring and a shoe’s heel. It’s…lit? 


Pyer Moss photo taken exclusively for Milk by Mitchell McLennan. All other images via The Huffington Post, The Fashionisto, Lyst, and Stat News.

Stay tuned to Milk for more useless drugs. 

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