Matching daisy print hijab and abaya.



Dolce & Gabbana Debuts Hippie Hijab and Abaya Collection

Early this morning, January 5th, Dolce & Gabbana co-founder and proud kitten father Stefano Gabbana took to his Instagram account, releasing campaign ads for the Italian duo’s debut collection of hijabs and abayas for Muslim consumers. The line features floral prints, lace-trimmed hems, and pops of color against the backdrop of neutral-toned fabrics. They’re perfect for those moments when you suddenly want to channel your inner flower child.

So boho chic.

Nonetheless, Dolce & Gabbana is just one of the few fashion houses in the Western world who have begun catering to Muslim shoppers, and the Middle Eastern market. Back in September 2015, H&M featured their first Muslim model, Mariah Idrissi, in their “Close the Loop” commercial, which encouraged sustainable fashion.

In addition, the prominence of Muslim beauty gurus and fashionistas  has been growing (or finally being recognized) through blogs and social media outlets. This includes fashion enthusiasts, such as savvy businesswoman Amena, who sells Hoojabs (hooded hijabs) through her Pearl Daisy and Ardere Cosmetics brands. Hopefully, the fashion world will continue to recognize and acknowledge the abundant amount of ways in which consumers express themselves outside of Western beauty and fashion standards.

This collection will be available for purchase in Europe and the Middle East in October 2016.

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