Peep these limited edition festival tees, born out of this legendary collab.



Exclusive MILK x Panorama x Rochambeau T-shirts

Since its inauguration last summer, we’ve waited impatiently for the 2017 Panorama music festival, finally kicking off this weekend. Treating us to an insane lineup, featuring headliners Frank Ocean, Solange, Tame Impala, Alt-J, Nine Inch Nails and A Tribe Called Quest, among a long list of legendary artists, Panorama is no doubt going to make for a weekend to remember.

What’s more, legendary NYC-based menswear fashion label Rochambeau is collaborating with Panorama for a limited edition, custom designed t-shirt that will be available for festival goers onsite. If you haven’t already heard of the award-winning Rochambeau brand, it was founded in 2011 by Laurence Chandler and Joshua Cooper, who drew inspiration from their city, skate culture and the contemporary art world. This partnership comes as a natural result of both Panorama and Rochambeau being born in NYC. Peep the tees below:

To get us ever more amped and ready for the weekend, Milk is throwing an exclusive launch party for the festival on Thursday July 27, at the Standard Hotel in our very own Meatpacking District.

Haven’t gotten your tickets to head out to Randall’s Island yet? Grab em here, and make sure to pick up a shirt when you arrive!

Featured mage courtesy of Panorama

Stay tuned to MILK.XYZ for the latest on Panorama 2017. 

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