Finally: A TV Network That's All Fashion All The Time
Last week, model/YA novelist/Urban Dictionary’s greatest muse Tyra Banks announced that America’s Next Top Model was officially cancelled. This was signaled by a sudden halt of the earth’s rotation, as well as the appearance of thousands of dead crows scattered across earth’s smallest towns. The world was suddenly thrown into deep mourning, as we were forced to come to terms with the fact that we had lost yet another fashion show. Would Project Runway be next? We cried ourselves to sleep, clutching life-sized Tim Gunn posters.
But fear not, fashion-philes. Apple TV has us covered with a bright and shining new station that’s all fashion, all the time.
Made2Measure is a new network brought to you by the makers of Gisele Bundchen and Alek Wek’s careers. WME/IMG is teaming up with Apple TV to give America its first ever fashion network. With content ranging from Givenchy and Rick Owens runway streams to fashion films like Valentino: The Last Emperor and Tom Ford’s A Single Man, this promises to be the real deal. Our own MADE Fashion Week will have its own series on the channel — we’re very excited.
This isn’t a reality show mash up that uses fashion as an excuse to sell products and generate drama a la Top Model (we lived for ANTM, but sometimes you must drag the ones you love). It’s dedicated to all those people who eat, sleep, and breathe fashion, but couldn’t always find a way to watch it. We can always reminisce with the best fashion show of all time, House of Style, but we need something fresh.
Made2Measure also promises a detailed look into the industry, as the network sports not one, not two, but at least three different interview-based shows. One of the most hyped is Tea at the Beatrice, where renowned writer and ex-member of Andy Warhol’s Factory Glenn O’Brien interviews guests like Proenza Schouler, Richard Prince and, of course, Gisele herself, all at the famed Beatrice Inn. Made2Measure will also feature original content, including a new documentary called “The Battle of Versailles.” According to Business of Fashion, the movie is about ” a historic 1973 fashion showcase which pitted French designers like Yves Saint Laurent, Christian Dior and Hubert de Givenchy against their American counterparts, including Oscar de la Renta, Halston and Bill Blass.” There has never been a more luxurious description in the entirety of human history. It promises more drama than a rap battle in deep Brooklyn without the plastic reality TV overlay.
Made2Measure is set to be the fashion network we’ve always wanted rather than the one we deserve. Considering all the times we cheated on our middle school math exams and all the people we never called back, we don’t wanna think about what we actually deserve.
Image via MTV