Floridian Girls Are Salty That LaCroix Became Trendy
We will never forget “LaCroix Boi,” Big Dipper’s ode to the bubbly beverage, or when the drink had its big break back in 2015 with its New York Times feature. And of course, we’ll always remember the colorful cans from the hundreds of insta posts by influencers at #poolparties.
But not everyone has enjoyed the drink’s rise to fame. According to Broadly, its the Florida girls who are #pissed that the hipster “stole” LaCroix from them. They claim to have been drinking the beverage since their middle school days in the early 2000’s, long before its rise up the pop culture ladder. In fact, the drink is deep rooted into Fort Lauderdale culture, since National Beverage Corp., LaCroix’s parent company, is based in the city’s bougie Plantation suburb.
“Moms use it to make white wine spritzers with ice cubes,” on girl told Broadly. In addition to it’s popularity amongst the moms and middle schoolers, the sparkling wonder was once a staple of Fort Lauderdale high school ragers, where teenagers would fill the cans with their boozy concoctions. While some Fort Lauderdale girls are really pissed at the Brooklyn hipsters for turning their local drink into a media sensation, others see comedy in the ‘appropriation’ of sorts. “It’s amusing to know they’re drinking from the Fort Lauderdale fountain of youth,” said one girl.
So, the next time you come across one of those multicolored stacks in your nearest organic grocery store, remember the Fort Lauderdale youth, and that they did it first.
Images courtesy of Broadly.
Stay tuned to Milk for the latest on beverage appropriation.