Gigi Hadid walking at Jeremy Scott Spring 2016. Photo by Andy Boyle



Gigi Hadid Is Now Designing a Collection for Tommy Hilfiger

It’s Gigi Hadid’s world, and we’re just living in it. Ever since the model and social media personality escaped from a Botox-heavy nightmare, The Real Housewives of Beverly Hills, she’s taken her talents to the runway of everyone from Marc Jacobs and Chanel to Jean Paul Gaultier and Michael Kors. For her next move she’s taking off her new Victoria’s Secret angel wings, and entering the design studio for a capsule collection with Tommy Hilfiger.

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“I have always looked up to his brand, campaigns and design style,” she said today of the announcement. “I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”

The collab doesn’t stop with the collection. Hadid was also named the new Global Brand Ambassador for Tommy Hilfiger. Not bad for a twenty year old who’s been modeling on and off since she was two. Don’t let the archaic title of “Global Brand Ambassador” fool you, as this partnership will be rooted in Gigi’s unique style.

Gigi and Tommy are ready to take over next year.
Gigi and Tommy are ready to take over next year.

“Global ambassadorships are a bit overused and not too exciting,” Tommy said in a telephone interview with the New York Times. “We’re really doing something different. We’re creating a line called Gigi by Tommy Hilfiger, using her style, her sense, her social media presence as the top supermodel in the world today.”

Between her more than ten million followers on Instagram, and best friends that include Kendall and Kylie Jenner, it’s no surprise that the fashion It girl is the new face of one of America’s biggest brands. We’ll have to wait until August to buy the garments, but we can expect sportswear, footwear, accessories (including watches and sunglasses), as well as a new fragrance. It’s been a huge year for Gigi and with this new collaboration, expect to be seeing a lot more of her in 2016.

Photos via Randy Brooke, Gigi Hadid, Business Wire.

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