Glitz and A$$ - Lady Gaga Slays in Tom Ford's New Video
Tom Ford is envisioning the future—a world where music, film, and fashion make sweet, funky love; a world where everyone can take part in the experience, where cameras and catwalks are replaced by digital dance parties.
Over the weekend, the designer unveiled his SS16 collection in the form of a music video, shot by Nick Knight and set to a revamped version of Chic’s classic Seventies hit “I Want Your Love” by Lady Gaga and Nile Rogers. Instead of stolidly strutting down a runway, the video, shot at Milk Studios Los Angeles, features models boogying down a luminescent dance floor, showcasing Ford’s new collection and their impressive moves.
Ford, who’s currently in the middle of producing his upcoming film Nocturnal Animals, wanted to combine his loves for designing and directing by trying “something new,” he told WWD. “I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.”
The video and the collection, which features glitzy club wear, sparkly stilettos and plenty of A$$ (the shorter the skirt, the closer to God, right?), is Seventies disco glam for the new age. “I have always loved Soul Train, as it was as much about the clothes as the music,” said Ford in an official statement about the project. “It was a great deal of fun to do, and I think that the video captures the spirit of the collection in a way that a filmed traditional show would not have.”
The classic runway show has been reimagined in a million different ways this fall, and this video is certainly no exception to the trend. Tom Ford is letting us know that it’s time for the game to change for real. It’s time to press play, get down, and let the funk take over.
Images via Tom Ford