In an industry notorious for its lack of diversity, Gucci’s flipping the script.



Gucci Teaches us All a Lesson in Stylish Inclusion

In the midst of Milan Fashion Week, the oh-so-holy fashion universe has blessed us yet again in the form of one reigning style authority: Gucci. Aside from a heavy dose of Gucci-adorned Fashion Week street style looks, there’s been serious buzz over the diversification of the Italian fashion house; under the creative direction of Alessandro Michele, the label that was once heavily criticized for its lack of diversity is now moving the needle for inclusion in the fashion industry. Only a few days before the kaleidoscope of patterns and fits that was “The Alchemist’s Garden”, CEO Marco Bizzarri announced Gucci’s partnership with Parks–Liberi e Uguali, an Italian non-profit organization focused on helping companies promote diversity in the workplace. Parks’ mission is rooted in strategies for inclusion and education, placing a deep emphasis on sexual orientation and gender identity. Gucci is the first luxury brand to join the organization.

To further cement the fashion house in the future of fashion inclusivity, Gucci took to Instagram, where it recently posted a series of nine audition tapes, all equal parts raw and meaningful. Previewing their Pre-Fall 2017 campaign, the IG teaser videos featured all black models from different countries who were asked questions about everything from their spirit animals…

to the meaning of soul:

And to top it off, they were each asked to dance to Duke Browner’s soul track, “Crying Over You.”

In an industry notorious for its lack of diversity, Gucci’s flipping the script, and it’s really fucking important—not only for the perennial label, but also for the fashion industry as whole (not to mention the rest of the world). Gucci’s ad campaign is slated to drop this April—if you missed it first go around, no stress: there’s still time to join the party.

Featured image via British Vogue

Stay tuned to Milk for more BTS Fashion Week analysis.

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