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Gucci's Cruise Collection Looks Like The Chicest English Boarding School Ever

There’s little doubt that Alessandro Michele‘s flourishes have reinvigorated Gucci. His designs look both ways on the timeline–edwardian vogue grafted with custom embroideries, businesswear illuminated with Technicolor vibrance, all with a dash of the 1970s. For his latest collection, Gucci’s Cruise Collection, the Italian designer has released a huge lookbook, a mash of English aesthetics. It’s wild, an eye-catching collection that brings to mind the hip aristocrats from Wes Anderson’s filmography.

From top to bottom, there’s a clear commitment to capturing Englishness in this collection. Among the 87 looks, there is a flurry of latticework, argyles, and woolen sweaters. There’s even a pair of penny loafers stamped with the Union Jack. Bubbling underneath Michele’s design is a sharp sense of humor. Ghost’s Gucci bag, affixed with “Real” graffiti, is especially funny when held by a model that looks ready to play the back nine. And Michele’s animal themed embroideries are stars of the show, importing Bengal tigers, coral snakes, and a pair of birds with humanoid faces.

Britain’s own Nick Waplington, a fine artist whose photography also helped define ’90s club fashion, shot the lookbook. To ensure authenticity, Gucci utilized Hilles House in Gloucestershire. Elm walls draped in ornate tapestry, chambers littered with Queen Anne furniture–the house perfectly accompanies Gucci’s playful excess.

Michele had fun putting this collection together, and it shows. In an interview with GQ, he said, “The men’s wardrobe is like a ritual and I am fascinated by it and its codes. The codes are not to be cancelled, they have to be reinvented and repositioned in a different fresco.” Thus, we’re met with a lookbook that collages punks and Gatsbies, jocks and jockeys. Check out the best of the looks in our slideshow above, before the full collection lands in October.

Images via Gucci.

Stay tuned to Milk for more Alessandro Michele–we’re obsessed. 

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