{ }



Hood by Air: Get On board Or Get the F*ck out

In just a few short years, Shayne Oliver’s Hood by Air has grown from a cult label beloved by scene kids and celebrities to groundbreaking maison, pushing forward the language of fashion. After winning the LVMH Special Prize, the designer and MADE Fashion Week alumnus moved his production to Milan for just over a year, and his Fall/Winter ’16 collection is a reflection of the journey back home. It seems the time away was good for Oliver—he’s returning with a renewed sense of purpose, and confidence. The Queen of New York is back, bitches.

Themes of travel were used overtly throughout the collection, from luggage tags and backpack straps to tops made out of the plastic wrap used to encase rolling bags at the airport. Oversized North Face-inspired parkas were layered over leather dresses, patent pants, and leotards. Paired with thigh-high wellies, these looks were clearly made to brave the elements—whatever nature (or the civilized world) might throw at you. The collection also included bucket hats produced in collaboration with Kangol, that—lucky for us battling this arctic chill—are available for purchase now.

Continuing the tradition of breaking down gender barriers, HBA sent their crew of diverse and androgynous models—that included musician Hirakish and Russian artist Slava Mogutin—stomping, running, and twirling down the runway to a remix of Beyoncè’s “Formation.” It was a fitting soundtrack to the collection, asserting Oliver’s place in the current fashion landscape, and commenting on larger social issues that are ingrained in the brand’s DNA. This season, more than ever, it became clear that Hood by Air is here to stay—you can get on board or get the fuck out.

All photos shot exclusively for Milk by Sonny Vandevelde. Gif art by Kathryn Chadason.

Related Stories

New Stories

Load More


Like Us On Facebook