Irreverent Mag Toilet Paper Takes Over The Galeries Lafayette
Maurizio Cattelan, the Italian artist known for his satirical approach to sculpture and humorous narratives, is perhaps most famous for his biannual magazine, Toilet Paper. With his partner in crime, the photographer Pierpaolo Ferrari, Toilet Paper is a huge success; it’s influential around the world, and never fails to make us both drool and LOL. The duo also run their own creative agency, doing collaborative work for Kenzo, Seletti, and various other brands. They are, above all, quite distinctive.
In their latest project, Cattelan and Ferrari have taken over the legendary Galeries Lafayette in Paris. One of the city’s most famed landmarks, the department store has temporarily transformed their windows and various indoor spaces into small TOILETPAPER pop-ups, appropriately titled TP-RAMA.
It’s all quite a feast for those who crave a lot of visual information at once. Open to the public until September, it can be hard to tell whether the exhibition is meant to be a sensory overload, or an idea of what a livable space can be. Cattelan has said that the Ikea showroom served as one of the most key inspirations. We wish they sold gravestones as home furnishing at Ikea.
TOILETPAPER’s objective has always been the more, the better. Like a lot of pop artists, they usually pair mundane Americana imagery together to formulate a high-impact effect on one’s senses. They don’t fall short here.
Stay tuned to Milk for more Toilet Paper, we love it!
Images via Hyperallergic and Wallpaper