The fashion industry powerhouses have teamed up to put a stand to runway model mistreatment by banning size zero models and creating an abuse hotline.

World

9.6.2017

Kering & LVMH Have Created a Hotline to Report Model Mistreatment

Leading up to what will undoubtedly be the most epic week of the year—New York Fashion Week—fashion industry powerhouses Kering and LVMH have teamed up to put a stand to runway model mistreatment. In a new charter released by the companies, they have committed to banning size zero models from their brands and have created an abuse hotline, which allows models to make a direct complaint if they feel they have been mistreated while on the job. As the fashion industry becomes more progressive, this initiative could not be more timely.

In addition to the new rules prohibiting brands from hiring models deemed “excessively thin”, there are now regulations that ban models under the age of 16 from posing as adults during photo shoots, 16 to 18-year-old models are not permitted to work between 10 pm and 6 am, and models must also have the ability to make a direct complaint in the case of mistreatment within a modeling agency, casting director, or brand.

In order to better implement the last leg of the companies’ new charter, Kering and LVMH have created a model hotline that allows models working in the industry to call and report any abuse or mistreatment they may be subject to. This allows brands to be held accountable immediately, rather than complaints from models having to work their way through the pipeline. Although the fashion industry has often been the subject of scrutiny for promoting unreachable body standards and excessive whitewashing, Kering and LVMH’s efforts definitely put the industry a step in the right direction.

Read the entire Kering and LVMH charter and its provisions here.

Image via Phaser Magazine

Stay tuned to Milk for more progressive fashion industry news.

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