A new pop-up in L.A. replicates Jay Z's Bed-Stuy apartment from back in the day. It features exclusive merch celebrating 'Reasonable Doubt,' the rapper's epic first album.



L.A. Kids, Run, Don't Walk, To A Shop That Replicates Jay-Z's 90s Apartment

20 years have gone by since Jay Z‘s iconic debut album, Reasonable Doubt, was released. And what better way to celebrate his the anniversary than with a special pop-up shop modeled after his own apartment?

Hov, circa 1996, in his pre-Bey days.
Young Hov, circa 1996, in his pre-Queen Bey days.

With accents like Goyard and MCM baseballs, the L.A. concept shop, Apt. 4B, is an homage to hip-hop, street wear, and street art. The L.A. space, which displays rooms and scenes that birthed hip-hop, exemplifies “proof that out of these negative environments came positive and timeless ideas.” The shop has monthly installations and the storefront changes, reflecting of collaboration and product releases. From June 25th to July 25th, Apt.4B will be holding a Reasonable Doubt Pop Up.

According to Kareem “Biggs” Burke, co-founder of Roc-a-Fella Records, the Reasonable Doubt Pop Up serves as an introduction to a full-blown Reasonable Doubt collection. During the pop up, there will be specially designed cassettes, t-shirts, hats, posters, and exclusives pre-Reasonable Doubt photos sold to satisfy your Jay Z fix. It’s closing on July 25th, so if you’re lucky enough to be in L.A. in the next 28 days, get on over to Fairfax and make some New Yorkers jealous.

Stay tuned to Milk for more classic rappers and merch.

Images via Vibe

Head to 517 N. Fairfax Ave for a taste of early Hov.

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