What will come of Lanvin now that Bouchra Jarrar is in charge? We'll have to wait and see.



Lanvin Names Bouchra Jarrar As New Women’s Artistic Director

Haute couture aficionados, rejoice! One of the world’s most lauded and sophisticated fashion houses is no longer leaderless. Lanvin has confirmed seasoned fashion designer Bouchra Jarrar as the new artistic director of women’s collections. Jarrar succeeds Alber Elbaz, who left the company in October 2015, after 14 years.

“Joining Lanvin satisfies my desire to create and express myself in a space of larger expression,” Jarrar told WWD in a statement. The designer also expressed her intention to “bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.”

Lanvin SS16, shot by Sonny Vandevelde.

“Her timeless style is in keeping with the style and values of our company,” Lanvin CEO Michèle Huiban told WWD. “Her talents, her high standards, and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance.”

Jarrar is known for her dedication to classic silhouettes and perfect tailoring. Her streamlined approach to sportswear has garnered attention, and she has been praised of her focus on excellent quality rather than excessive detail.

Bouchra Jarrar, the new artistic director of Lanvin.

Jarrar’s new move follows the opening of her own signature fashion house in 2010, which earned the official haute couture appellation in 2013. She previously served as head of couture design for Christian Lacroix and studio director of Balenciaga under the direction of Nicolas Ghesquière.

Jarrar officially assumes the position on Monday, and her first collection for the house will be presented during the SS17 season in September. We cannot wait to see the fresh flair and unique detail that Jarrar will inevitably bring.

Image via WWD and Sonny Vandevelde.

Stay tuned to Milk for more boss women.

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