Crafts? Loewe? Prize Money? Sign me up!



Loewe Announces Prize Honoring Artisanal Craftsmanship

Loewe: the luxury Spanish fashion house designed by Jonathan Anderson that graces Paris Fashion Week each year with beautiful, chic clothes that everybody wishes they could pull off. But did you know that the brand was originally an elite group of artisans dating back to 1846? Pretty wild piece of possible Jeopardy knowledge, but also the groundwork for what is the current day Loewe Foundation.

The foundation was established in 1988 by Enrique Loewe Lynch, a fourth generation member of the family, but is now run by his daughter, Shella Loewe. It supports “educational programmes and safeguard heritage in the fields of poetry, dance, design and craft, photography, and architecture.” And earlier this week, they announced the Loewe Craft Prize, an international award that will recognize excellent handmade, one-of-a-kind craftsmanship. The top prize is €50,000, but even just landing amongst the finalists will still get you featured in the “Loewe Craft Prize 2017” exhibition and company catalogue, which will be toured across Europe, Asia, and the United States.

atelier artisan in action
A Loewe atelier artisan in action. Handmade craftsmanship deserves more recognition, making this prize super exciting.

If you’re not a master crafter, but still are into the artisan scene, then be sure to look into London Craft week, which runs May 3-7. There will be Loewe event on the 5th and 6th, where a Madrid artisan will go through the process of making the Loewe Puzzle bag. As Irish dreamboat and Loewe creative director Anderson said, “Craft is the essence of Loewe, as a house, we are about craft in the purest sense of the word. That is where our modernity lies, and it will always be relevant.” True that, J.W!

You can actually register for the prize from now up until November 7, so it’s time to brush up on your underwater basket weaving skills for a chance at artisanal stardom. The winner is announced April 2017 so stay tuned.

Photos via silverkris and savoirflare

Stay tuned to Milk for more craftsmanship.

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