London Zhiloh on Her Internet Empire
Model and entrepreneur London Zhiloh is no stranger to calling the shots. She’s got a stake in almost every version of the Internet game, and it’s her social media skills that have helped the brand evolve from dream to reality. An inaugural line of branded apparel, the expansion of her #PetiteGirlsClub agency, the release of a photography series, and a campaign with Gucci are a few of the things that fill up her schedule as of late. Though breathers are undoubtedly few and far between, London stepped away from the madness to chat with us. Read up below.
Have you always been an entrepreneur?
Yes. I guess you could say I straddle between insanity and pure genius. I’ve alway been self-confident in anything that I decide to do. For me, I come from a very strong household where setting goals to work for myself was highly encouraged. I’ve just always been a social butterfly which allows me to create partnerships with people because I see potential in everything and I’ve always resisted authority because I prefer to do things my way.
Let’s dive into the endeavors you’re working on currently.
I do not like to tell what I’m working on; I like to show it. I’m working on mind body and soul. As far as my business, I’m working towards my long term goals developing the things that I want to have under my belt by the time that I’m 30. As far as my mental I’m working on developing more patience, obtaining as much knowledge as I can so that I can educate my peers, and making sure my frequency stays high so that I’m ready for the blessings the universe will give me. I’m always working on new partnerships and collaborations that compliment my brand. I’m just full of surprises. (=
What’s the absolute best thing you’ve ever put your name on? (Yes, you have to pick only one!)
My clothing line and creative directing my very first commercial for it. To write and draw out your vision and watch it manifest has to be one of the greatest feelings in the world.
We know you dabble in beauty tutorials; what’s your usual everyday regime?
I’m a huge fan of wellness/skincare. My everyday regime includes my own brown sugar exfoliate (which could be found on my YouTube channel). I exfoliate twice a week. In the morning I like to do a Tanaka face massage to reduce puffiness and get the blood flowing. Next I wash my face with black soap, tone my skin, and use Kiehl’s ultra facial cream as a moisturizer. Then I’ll use Kiehl’s eye alert for an energy boost and it combats dark circles and puffiness. I love to drink a lot of water in the AM and at night to flush my body. I’ll do some yoga, burn sage, and use my Tibetan singing bowl for some zen to keep me focused.
What’s the craziest thing that’s ever happened to you over the course of your career thus far?
I’ve had some crazy moments but definitely most recently when Gucci directly reached out to me to do the #100waystowearGucci campaign featured on Vogue and Bergdorf Goodman. Directly reaching out to me to model Gucci and allowing my team to shoot it made me realize I’m going in the right direction.
Your most humbling moment?
My most humbling moment is when my mom, friends, family, and fans express to me how proud they are of me—it truly makes me feel unstoppable.
What are some of your go-to hangout spots in NYC?
My crib, LES, Williamsburg, and 5th Avenue.
When you’re not working, what do you like to do in your spare time?
I love dancing in my silk robe to “Cranes in The Sky” by Solange, writing, reading, watching documentaries, painting/drawing, looking up recipes, and exploring places that gives me piece of mind.
Your dream vacay destination?
Any projects in the pipeline that you can tell us about?
I have some really exciting partnerships/collaborations/photo shoots releasing closer to the top of the year. I’m also working on bringing #PetiteGirlsClub (my agency) to life and releasing my photography series. There’s always something up my sleeve, so stay tuned!
Images courtesy of Samuel Trotter.
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