Ground Zero Dressed a Badass Biker Gang
Upon walking into the Ground Zero Fall/Winter ’16 presentation at MADE Fashion Week, I was immediately entertained. The models looked like a mischievous motocross gang—bikes included—trolling the desert in the their custom gear. Since launching the label in 2008, brothers Eric and Phillip Chu have looked to countercultures to inform their collections, and always seem to approach their designs with a sense of humor. There is no formula, every season starts from ground zero.
This season’s offering felt like a mixture of motocross streetwear-meets-classic Western garb (yes, we know that sounds insane), all emblazoned with bold graphics that have become a signature of the brand. Every look was layered, from crop tops worn over bodysuits paired with paper bag waist jeans, to dress-length oxford shirts worn with sweatpants and a bomber jacket. A nylon racing jacket was embroidered Chinese dragons and the slogan “Beware of the Bitch”— a fair warning if you ask us.