Marfa Myths: A Music Festival About The Music, Not The Social Media Impressions
This April, Brooklyn based independent record label, Mexican Summer, in collaboration with Ballroom Marfa accomplishes the 6th Marfa Myths festival. It comes as no surprise that the label currently home to the distinct artistry of icons such as Ariel Pink, Connan Mockasin, and Jessica Pratt, is dedicated to providing a profound full-spectrum festival experience.
Over the course of four days, a meticulous curation of music, film, and art complements and intensifies the esoteric artist’s escape of Marfa, Texas. While most modern day music festivals focus on growth, size and Instagram influencers, Michael Collins of Drugdealer explains, “It’s nice to be at a festival that cares only about what’s going to happen at it rather than how big it will be. There’s a real reverence for originality and a context for collaborative energy there.” While this same desert air served as the foundation to a flourishing artistic haven 20 years prior, the serene backdrop and current creative community provide the proper setting for present-day Myths.
Above all, the festival commits to integrating into the landscape, culture, and community of Far West Texas. A range of Texan artists, as well as other creators spearheading waves in contemporary culture, are featured alongside the landscape’s pre-existing mecca of galleries, studios, and installations. The festival not only enriches the surrounding artistic society but also benefits the Texas RioGrande Legal Aid (TRLA), a nonprofit law firm that aids 68 Southwest Texan counties.
With 6 years of consistent success, co-founder Keith Abrahamsson of Mexican Summer recognizes, “The Marfa community at-large has really come to embrace Myths as a positive force in the town; it’s been a beautiful collaboration with them that has continued to evolve.” Check out the impressive line-up of emerging and legacy artists on the official website—see you there.
Stay tuned to Milk for more Marfa.