Meet Gucci Ghost, Gucci's Latest (and Quite Controversial) Collaborator
Gucci made an unexpected, yet nonetheless dope collaboration with graffiti artist (and Santigold’s husband) “Gucci Ghost,” Trevor Andrew. Gucci Ghost is Andrew’s designer alter ego of sorts—a name that developed from his love for the brand that started during his teenage years when he bought a Gucci watch. And his image is rife with Gucci references; the logo for Gucci Ghost is—you guessed it—a ghost, with Gucci G’s for eyes and oftentimes the Gucci print coating his tiny ghost body. You might have seen some of his graffiti on the streets, or perhaps considered buying the chains and decks that he’s selling online. And to make matters even more enticing, you can now buy real Gucci with Gucci Ghost’s designs on it. When Gucci’s creative director, Alessandro Michele, saw Gucci Ghost’s street rendition of the classic Gucci double G logo, instead of slapping a copyright lawsuit on the artist, Michele hired him to be on the team of designers. Gucci Ghost’s influence on the Fall/Winter ’16 collection is cool af. Fitting the collection’s “Bourgeois Renaissance” theme, models shuffled out in high necklines and tea-length skirts—some emblazoned with Gucci Ghost graffiti for an added, disarming twist.
However no great collection goes uncriticized. There was some backlash on Instagram when Gucci Ghost uploaded a photo of a Gucci bag from the runway show, with the word “real” spray painted on it. Artist and designer, Sonique Saturday, who’s claim to fame is writing “Fake Hermes,” and “You Fake Like This Birkin” on counterfeit designer bags, uploaded an Instagram of a look from the Gucci show, with the caption, “I woke up PROUD to see something I created on @gucci’s runway. Too bad I’m not getting the recognition nor check for @gucci stealing my creation. Go under @gucci & @voguerunway Instagram pages and let them know where you saw it first!”
Saturday got some counterblast herself because, despite her very vehement feelings about the issue, her argument does not entirely merit a copyright infringement case. In order for her to have a decent argument there needs to be substantial similarity between the two designs, which there is not. Additionally, fashion houses have collaborated with graffiti artists in the past—Louis Vuitton for instance, which collaborated with Stephen Sprouse on their 2001 collection.
Saturday has since taken the post down. Gucci Ghost: 1; Saturday: 0.
Regardless of any petty Instagram drama, Gucci Ghost is killing the fashion game right now and you should all check out the amazing latest collection.
Photos via Gucci Ghost and Vogue. Original image by Sonny Vandevelde.
Stay tuned to Milk for more collabs.