Meet Jide Osifeso: LA's Creative Mogul To Watch

As the number of self-proclaimed creative directors exponentially increase every other hour, it is a rarity to find true talent that keeps their craft close to their chest.

You might think that we would know it all about the creative brainpower behind live tours, merchandise, artwork design and so much more when it comes to names such as Kendrick Lamar, SZA, Jaden Smith. Alas, that is not the case, but we are here to change that.

Crossing out one of the last things from our 2019 to-do list, we met up with Jide Osifeso. A better introduction for Osifeso would be the creative mogul of Los Angeles – running his own fashion brand, consulting for a myriad of chart-topping artists and labels, including Top Dawg Entertainment and Nike, as well as collaborating with other collectives and relentlessly endorsing emerging local talent.

Osifeso invited us to have a chat at the Reigning Champ store on La Brea. It was no coincidence that he was busy preparing for the birth of his inaugural partnership with the brand, celebrating minimalism through sustainability and innovation. Having launched this past weekend,Osifeso and his friends at Reigning Champ teamed up on a fourteen-piece collection entitled Weeping Eye. The collection was inspired by overcoming ego, generational trauma and celebrating personal everyday victories.

Join our conversation about Osifeso ’s background, new collection, and plans for his personal fashion label, Hymn.

Video Courtesy of Undine Markus.

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