Obsess Over These 5 Musicians From Calvin Klein's New Ads
Most ad campaigns for fashion brands feature a handful of models and some feature a lone soul draped in the brand’s new collection. Then, there’s Calvin Klein. The iconic brand—whose underwear you’re probably wearing right now—is infamous for enlisting a small militia of people from every industry for it’s seasonal print campaigns and this year is no different. Not only did they pull Frank Ocean out of his cavernous exile for the Fall 2016 campaign, they also brought together androgynous rapper Young Thug, fashion powerhouse Grace Coddington, and supermodel Kate Moss.
While big name stars are standard for Klein’s campaigns, his roster of converts is also famous for bringing together underground artists and musicians before their big breaks, with some help from Instagram and other social media platforms. To help celebrate the globetrotting musicians who show up in the 29-person campaign, we picked five trailblazers who are set to become your next obsession.
Born Gloria Tang Tsz-kei and reborn as Hong Kong pop phenom Get Everyone Moving, G.E.M. is the best-selling female artist in China, and has been tearing up the charts back home since she debuted eight years ago. When she isn’t busy being the only Asian artist featured in Forbes’ 30 Under 30: Music shortlist, she’s working on her music and advocating for anti-bullying campaigns. Oh yeah, and modeling for Calvin Klein.
With a sound that’s equal parts ATL trap and Lauryn Hill-infused soul-rap, Vancouver-born artist Tommy Genesis may be the most exciting female rapper out there (we’ve previously written about how awesome she is). The visual artist and musician signed with cult DIY collective Awful Records, dropped her debut album World Vision last year, and has been breaking free of the constraints of the music industry ever since.
Deep in the world of K-Pop, Keith Ape broke through with fiery Korean trap music that secured him a trip to America to perfect his sound. The 22-year-old rapper has a mouth full of gold grills and 24.5 million views on his video for “IT G MA,” which went viral after it was released on New Year’s Day in 2015.
It’s not every day you jump from modeling for American Apparel to singing a record contract with Kanye West’s G.O.O.D. Music label, but that’s exactly what happened to Kacy Hill. Born and raised in Phoenix, AZ, she got the attention of Yeezy when she did backup dancing for the Yeezus Tour, and kept that attention when she passed him one of her songs. Now she’s bringing her alt-R&B vibes to her music, playing her oboe, and hitting the modelling circuit once again for CK.
Born Jonatan Aron Leandoer Håstad, Swedish rapper Yung Lean may be the most exciting sad boy in rap. He burst onto the scene a few years ago with his viral hit “Ginseng Strip 2002” and just released a new album, Warlord, and a clothing line fittingly called Sad Boys Entertainment—all before he turns 20 later this month.
Stay tuned to Milk for more emerging artists.
Images shot for Calvin Klein by Tyrone Lebon. Additional image via High Snobiety.