Peep The New KROST Collection Benefitting March For Our Lives
Designed and produced in Los Angeles, KROST just made its New York debut with the launch of the luxury streetwear label that puts community first. Samuel Krost, with the help of the multi-talented Scott Camaran, emphasizes the importance of determination to join with the youth gathering together under one foundational belief—a safer tomorrow.
“This is what supporting your friends means to us,” he says. “It’s about collaboration with as many artists, videographers, designers and other brands who can help us create this vision to further our story.”
In response to the devastating mass shooting in Parkland Florida, KROST was born with the mission to seek solidarity. Partnering with March For Our Lives, an organization raising money and awareness for gun reform, proceeds from KROST’s first collection will be donated to charity. In addition, “we are also bringing awareness through all digital and social marketing initiatives,” says Krost.
Inspired by the social movements of the 1960s and the modern youth, the team sought to intertwine a streetwear-type aesthetic with a lifestyle-type brand at a price point that would be accessible and realistic.
“For us, when someone puts our piece of clothing on, we want them to feel like they are part of a community and not necessarily part of a brand itself.”
Strictly cut and sewn, KROST features a wide product range of sweatshirts, sweatpants, T-shirts, bags and more. And if you’re in NYC, you’re in luck—view the collection IRL at the KROST concept store at 357 Canal Street (it’s open until December 10).
Stay tuned to Milk for more NYC fashion.