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1/5 — Devonrae Jones Color Block Dress, $270.



Peep These New Solange-Approved Clothes, Courtesy of Saint Heron

Last week, Solange Knowles announced that her online platform, Saint Heron, will be expanding into e-commerce. What initially began as a compilation album featuring a whole slew of strong, female artists, has evolved into a multimedia platform that covers news, music, arts & culture, style, and events. It’s less a website and more so a community that’s made up of the coolest artists and creatives around—and so it only makes sense that Saint Heron would venture into fashion.

To celebrate the launch of their online store, Knowles threw a party at SXSW, with jazz band The Sun Ra Arkestra. And there was much to celebrate; crafted from monochrome colors and warm vibes, the Saint Heron online store is as aesthetically pleasing as the clothes it’s selling. Items include healing crystal candies and serums from their apothecary, as well as clothes by brands that were made especially for Saint Heron. Most notably are the Phlemuns for Saint Heron numbers, which Knowles has recently been sporting on her Instagram.

“What I’m most proud of with the e-commerce site is that it’s not just invested in fashion,” Knowles told Billboard. “It’s more invested in the conversation and cultivation of diversity in design as a whole. In my experience, as a young black artist, you have to fulfill an archetype, or be a token—and I was unwilling to do that.”

Before Saint Heron, life wasn’t so easy breezy for Knowles. A week ago, the artist posted an Instagram in which she lamented the ways she had been misrepresented by the media.

So. A few years ago I was really frustrated. Like really really bummed out and frustrated seeing the way my story was being told as a young artist and woman of color. Frustrated at the way my artist friends stories were being told. Frustrated by the way my heroes stories were being told, or not told at all. There were holes. Big ones. There was a gap. There was disrespect. There was a lack of knowledge. There was too much irony. There was poor representation. So I decided we needed to tell our own, & then @saintheron was birthed. As 🧀-y as it sounds… I want to be clear. Saint Heron is not me. Saint Heron is you, & it's us. It's not a brand, it's not a label, it's not an album (although that shit bangs,lol), it's not a party (although we like to throw down) , it's truly… a community. It's our way of saying hi👋🏾, we are here, a lot of us, and we are nuanced and complicated, and we want more, we expect more, and so we are not asking for you to make more. We are just going to creat MORE. We are going to evolve and grow and were not gonna get it right every time, but most importantly we are going to keep building and keep trying to tell our stories FOR US, BY US and for ANYONE who is on board with us and our mission to bringing these stories to the forefront, & making the world of music, art, & fashion a more thoughtful & diverse place. 🆗 I know this is lot of talk for a picture of ceramics, lol, BUT after last nights launch, I truly could not be more grateful for the space and community that I'm so humbled to be apart of and I could not be more proud and excited to evolve with our continued mission to celebrate diversity, culture, & the innovation of artist of color with the @SaintHeronShop! I'm so damn thankful that you guys keep coming along on the journey, and I'm so so damn thankful to @armina.mussa & @johnbogaard & @luvraq for staying awake w me the last 72 hours and bringing this to life. I love you guys so much & appreciate all your dedication tenfold. Special thank u to Puffy, Daymond John, Master P, BirdMan, Magic Johnson & Mathew & Tina Knowles for being examples when I was a kid that F.U.B.U. (For us by us) is REAL & CAN exist & be great!❤️

A photo posted by Solange (@saintrecords) on

Saint Heron was her attempt to rewrite the misinformed and highly lacking story that the media has tried and failed to tell. And well, we’re pretty pleased with how things have turned out for her.

Images via Saint Heron. 

Stay tuned to Milk for more Knowles goals. 

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