Premiere: "Elevate" by Uno Hype

Having shared the stage with the likes of Tierra Whack, D.R.A.M, Mac Miller and more, Uno Hype is bound to be one of the next big rappers on the scene. The Maryland native, known for his authentic wordplay and “fuck the hype” energy is just starting to make waves in the industry. Today we premiere his latest music video “Elevate,” a musing on “black abstraction that depicts the relationship between little bro and big bro” and the opportunities that come about when children are encouraged to blossom.

With an upcoming LP on the way, and a slew of shows at SXSW in Austin this year, we are excited for what the Maryland based rapper has in store for us.

Milk spoke with the artist on his favorite directors, being a part-time vegan and his lyrical preferences.

For those who don’t know you, tell us about yourself. What are three things people wouldn’t know about you through your music?

So one would be is that I’m a big Devin the dude and Little dragon, fan. they both were the soundtrack for my remedial years helping me through my slumps.  

Second is that ya boy is a part-time vegan; like one week I’ll dive all in, and then the next I’m crushing a BLT or some ramen. It is like that sometimes, and I like to call that having balance. 

Lastly,  I was born on Friday the 13th.

Can you tell us about the concept for the video ‘Elevate’? Who were the creative minds you collaborated with to bring it to life?

The Elevate video is an abstract that depicts the relationship between little brother and big brother. The video portrays a young man that everyone sees something in, but never stuck their hand out to help.

 The creative minds that helped bring this to life were illimiteWorld a production company based in Baltimore, Maryland.

Which lyric from this song resonates the most with you? Why?

“Had to fall off just to learn my wealth.” 

There was a point in time in my life where I was down bad, and I needed to get my shit together and everything in order to be the best me I could be. In return that helped me really get to where I wanted to be at in life mentally. 

What has been one of the most exciting collaborations you’ve been involved with?

I would say the most exciting collaborations would be anytime I’m working with anybody within the Hardpink family it’s so close-knit to the point where we always bring the best out of each other.  We always want to make the best music whenever we’re in a room together, and we get to be ourselves, we get to be comfortable, we’re more relaxed but we also put our heads down and get to work. 

What’s your favorite music video of all time?

I don’t really have a favorite music video of all time. I do have two favorite directors and they are Hype Williams and Spike Jonze growing up I loved watching Hype Williams and Spike Jonze videos. The thing about Spike Jonze is that we share the same hometown, so that could be another reason why he’s one of my favorites.

Stay tuned to Milk for more music video premieres.

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