Asukal's first video from her recently-released 'Purity' EP is here, and it doesn't disappoint.



Premiere: Watch Asukal's New "How It's Gonna B" Vid

Asukal‘s first video from her recently-released Purity EP is here, and it doesn’t disappoint. “How It’s Gonna B” is a track that tells the tale of recovery from heartbreak, and, mirroring the messiness of emotion that inevitably comes with getting-over-it, the video is full of ugly-pretty parts, too. Think pink puffery meets junk food. It’s a all too relatable dichotomy, and we’re here for it.

“This video is for the first song I wrote on my Purity EP,” she says. “The premise of the song is an exploration of self and independence after a bad relationship. There’s a burst of pink feminine energy right from the first scene, but with a closer look, the Spaghetti O’s and Spam don’t look as cute and appealing. It parallels my song production and melody emphasizing a bubbly optimistic journey with lyrics that are a bit darker and heavier. Sometimes you just need to embrace emotions in a convoluted and messy situation to fully process it and move on.”

“How It’s Gonna B” is a window into how Asukal visualizes her lyrical work, and it’s everything you’d want from the self-proclaimed candy rat pop artist’s first vid. Watch it in full above, premiering today exclusively on

Images courtesy of Stephanie Dimiskovski

Stay tuned to Milk for more first looks.

Related Stories

New Stories

Load More


Like Us On Facebook