Asukal's first video from her recently-released 'Purity' EP is here, and it doesn't disappoint.

Music

4.18.2018

Premiere: Watch Asukal's New "How It's Gonna B" Vid

Asukal‘s first video from her recently-released Purity EP is here, and it doesn’t disappoint. “How It’s Gonna B” is a track that tells the tale of recovery from heartbreak, and, mirroring the messiness of emotion that inevitably comes with getting-over-it, the video is full of ugly-pretty parts, too. Think pink puffery meets junk food. It’s a all too relatable dichotomy, and we’re here for it.

“This video is for the first song I wrote on my Purity EP,” she says. “The premise of the song is an exploration of self and independence after a bad relationship. There’s a burst of pink feminine energy right from the first scene, but with a closer look, the Spaghetti O’s and Spam don’t look as cute and appealing. It parallels my song production and melody emphasizing a bubbly optimistic journey with lyrics that are a bit darker and heavier. Sometimes you just need to embrace emotions in a convoluted and messy situation to fully process it and move on.”

“How It’s Gonna B” is a window into how Asukal visualizes her lyrical work, and it’s everything you’d want from the self-proclaimed candy rat pop artist’s first vid. Watch it in full above, premiering today exclusively on Milk.xyz.

Images courtesy of Stephanie Dimiskovski

Stay tuned to Milk for more first looks.

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