An ode to shaking off all the haters.



Premiere: Watch Duckwrth's New Video, "I'm Dead"

Duckwrth had a sheltered upbringing, to say the least—barely allowed out of his South Central, Los Angeles home until he was 16, and totally removed from the hip hop world by his mom, there’s a good argument that his biggest asset is his perspective. He’s bringing a fresh set of eyes and ears to the world of hip hop, and it’s working—he’s making waves, and garnering huge expectations for his upcoming EP, XTRA UUGLY.

Undoubtably, Duckwrth’s upbringing shaped who he is today, as an artist; nowadays, he’s a bit of an outcast with an affinity for all things weird, a disdain for labels, and a desire to inspire people to be their best and truest selves. It should come as no surprise that we’re stoked to premiere of his video for “I’m Dead”; an ode to shaking off the haters and anything that holds you back, it’s the boast we’ve all been after. Peep the video below, and make sure check this artist at SXSW if you’re making the trek down south—he’ll be performing March 15, 16, 17, and 18.

Can you tell me a little bit about your fashion choices? How has your style evolved in the past few years as an artist?

My fashion choices are based on my lifestyle. I’m a skater, so I like what I wear to be “skate ready.” From there, I add on radical pieces like letterman jackets, plaid skirts, hardware, and either Vans or boots. I have always been a skater, so my evolution has been about making what I wear an “all occasion” type style.

What is “I’m Dead” about, and how are you telling that story through this music video?

“I’m Dead” is quite literally about deadening the wack situations in life that hinder growth. Like worrying about hype, opinions, or status quo. In the video, I’m wearing a skirt, a choker, and dancing like if there was no tomorrow.  The painted dancers represent  negativity in my life, but I continue to dance harder and harder until I release myself close to the end. I’d rather not spoil it, so the rest is up to the viewers interpretation.

What is “BOY”?

BOY is the appreciation of androgyny. More specifically males with female energy and females with male energy. In life, we are often forced into gender roles from God knows who. I feel if I want to pick flowers, I should, with no hassle. I feel if girls want to dance in a mosh pit, they should be able to, with no questions if they are a lady or not. When you see the BOY logo, you see it spelled with the flower replacing the “O”. It’s a simple juxtaposition, meant to challenge the most basic of thought like “boys aren’t supposed to like flowers,” or “why is that girl wearing a shirt with BOY on it?” And if all that fails, it’s just a really cool damn shirt.

What do you hope to accomplish as an artist?

What I hope to accomplish as an artist is to open up doors for humanity, so that we can feel confident within who we really are, and not what society tells us what we should be. And I want to make really cool art as well. Lol.

Who do you draw inspiration from?

I pull inspiration from anything. Nature, people, conversations, birthday cakes, strippers, Oprah…whatever. All artists do is tell you the same story, but with cooler colours and sounds.

Who do you create with and how did your creative team form?

I create with people that actually believe in creating out of love, and not just to get “on” or make millions. My creative team formed because I projected a certain type of energy, and found people who projected the same.

What are you most excited about right now?

I’m most excited about dropping new shit. I have an EP on the way, videos, garments, and a tour. I just want to see the world and let my art fuel that. And that’s happening right now. That’s a miracle for a black skater boy from south-central.

What sets you apart from other rappers that are out right now?

What sets me apart is the fact that I am a designer at the end of the day. That means I’m really good at putting shapes together, colours together, sounds together, or anything else that I see fit. Most artists approach music as musicians, I approach it like a brand (no flex LOL).

What do you hope people associate with Duckwrth?

I don’t know what I want people to associate Duckwrth as. More so, I want them to see a bit of themselves in me, and make a choice to be the best “them” they fucking can be. As the great Pharrell said, “my nigga, you can do it too.”

Featured image courtesy of HADAS

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