Premiere: Watch FILA's New S/S '18 Lookbook
How does FILA celebrate the launch of a brand new HQ in South Africa? We asked, and Cape Town answered: by gathering the city’s best and brightest of its rising creative community to create one S/S ’18 lookbook video for the ages. Honoring both FILA’s Heritage collection along with vintage FILA pieces, the team, led by producer Chase Musslewhite and director Junaid Rawoot, brought the FILA vision to life. It was close to home—quite literally speaking.
“For those who grew up in Cape Town, SA—FILA means more than street fashion in 2017,” Rawoot says. “We grew up with FILA. We saw FILA in our streets since we were young—before the term ‘streetwear’ came into being. For Capetonians, there is a nostalgic warmth when thinking about FILA.”With their S/S lookbook, the iconic presence in streetwear fashion that FILA embodies lives on, this time with a Capetonian twist. It’s a refresher for FILA and just one more reason why we love the brand. Peep the full vid above, and stay tuned for more from South Africa.
Featuring: Jodie Petersen, Cebile Zikalala, Maddy Williams, Vuyo Ndifor
Director: Junaid Rawoot
Producer: Chase Musslewhite
Cinematographer: Jason Prins
Stylist: Gabrielle Kannemeyer
Make Up Artist: Neveen Scello
Hair Stylist: Marchay Linderoth
Editor: Chase Musslewhite
Colour Grade: Jason Prins
Sound Mix: Luis Garrido
Original Track: Jeremy Bishop & Luis Garrido ft. Pasta
Agency: GKC Media
Images courtesy of Tauriq Dolley
Stay tuned to Milk for more first looks.