Premiere: Watch The New "Drive Slow" Vid From Kid Froopy
If you haven’t heard “Drive Slow” yet, do yourself a favor and hit play before you read any further. Up to speed? Then you’ll agree when we say that this track, courtesy of Kid Froopy, is set to be summer‘s favorite single, with visuals that only further cement the “Drive Slow” musical dominance.
The “Drive Slow” video, which feels like a love letter to Los Angeles, was shot almost entirely on an iPhone 7, though you wouldn’t know from watching it; it’s pulled way back in time with retro editing that gives us all the nostalgic vibes we’ve been after all summer long. In a word, it’s lit.
“I wanted the video to feel kinda breezy and lo-fi,” Froopy says. “The lyric of the song isn’t super narrative-driven and I wanted the video to reflect that. It’s very loose and open ended and pretty. The director, Kyle DePinna, did a lot of improvising finding day in the life type shots. I love how it turned out, and I hope it captures the vibe of the song.”
Watch the brand new vid above, premiering exclusively on MILK.XYZ, then stay tuned for Froopy’s debut EP, out this fall via Zeds Dead’s Deadbeats label.
Featured image courtesy of Kid Froopy
Stay tuned to Milk for more exclusive visuals.