Premiere: Watch The New Video From Music Collective Case
Part of the new wave revolutionizing our perception of “boy bands,” is Chicago-based music collective, Case. The crew, young as they are with most having just graduated high school, are bringing a new air to the music landscape with their genre-transcending sonics and fluid perspective on band structure.
Though unquestionably fresh, this approach to music is not the first of its kind. Brockhampton, the California-based musical group that essentially laid the pavement for this new road, moved quickly from underground to limelight. While Case doesn’t necessarily identify Brockhampton as a direct influence for their music or even their formation, it’s a point to be made that they both stand alongside each other representing the new type of American boy band that has risen to fame by way of the digital sphere and its profound impact on the accessibility and democratizing of music.
The members of Case formed through casual associations and friendships from high school. Cale Zepernick and Seamus Masterson were the first link, after agreeing to work on a track together—which would come to be known a couple of years later as “Days On A Wire”. Fast forward a few conversations and some newfound connections, and the self-proclaimed music collective would materialize into five core members, with doors still open for other collaborators and musicians to fill gaps in production or accompany in performances. In a private conversation with the group’s two founding members, Seamus shares:
“A lot of us identifying as a collective rather than a band comes from times when we play shows or record and… it’s not just us five. We bring in a lot of different people to play some of these shows. Our last show at Lincoln Hall, we brought in my sister, who plays the cello, my neighbor who plays the violin, and kind of made our own string quartet. We had a couple of horns add in as well, a string bass and an electric bass. Even on some of our recordings we have some other people who aren’t just us. We don’t want to stray away as just us five, and this is what we’re doing only. We want to bring in other people too. The more the merrier.”
Having only released their first EP a month ago, and their first single last year, the young collective has captured the ears of an impressive number of listeners who range from their high school peers to other artists in the Chicago music scene to audiences across the country. The collective humbly attributes part of this success to the reach that media platforms like Soundcloud and Spotify has provided them, while also being able to build a digital network of their own.
“We hadn’t put music out in a really long time, but when we put out ‘Days On a Wire’, it connected immediately with people online. People didn’t even know who we were… I’d walk down the hallway at school and random people would be like, ‘Yo did you make that song?’ The reception was unreal. We put it on Soundcloud first, but once we put it on Spotify, shit really went crazy!”
The music video for “Days On a Wire” came up when filmmaker, Vincent Prochoroff, reached out to Case as a fan of the track, offering to develop a music video with them. Cale, Case’s lead singer and songwriter, describes the song’s message as “dealing with heartbreak, but how that intertwines with the most basic forms of comfort, and like, motherly love that you need at your lowest moment.” Prochoroff, directing the music video alongside the collective, translated this into a romanticized, emotionally-restorative retreat by the fire and on a beach. Connected to the most basic elements of nature, the members of Case are caught in raw emotion. Below, hear straight from from Prochoroff on the premiere of Case’s music video for “Days on a Wire”.
As soon as we decided that we would use “Days on a Wire” for the video, I knew that we could achieve something really special in the way we present it. There is something overtly organic about the film, yet which also carries a stylized aspect—I wanted to create the idea of a kind of nature dream—a faint fuzziness alongside strong saturated blues, oranges and greens.
We knew from the start that we didn’t want to use Chicago as a setting but rather a place devoid of constructed elements. We were more interested in the tactile sensations, light and texture, one got from being in nature, around trees, and the water—those visceral elements.
In its essence the video is a coming of age story, and we thought it would be interesting if we could play around with the themes of water and fire to create a kind of circle of life. We had such a beautiful location at our disposition, and it only felt right to try to and link all the elements it had to offer. A kind of odyssey of coming of age.
I was very advent on establishing a set of rules for the film in order to solidify the film’s perspective and message, something I’ve learned from doing documentary film. I was very inspired by Emmanuel Lubezki’s work on Y Tu Mama Tambien and his very limited choice of lenses and use of handheld. In a way, by doing similarly we created a much more direct and personal connection to the band– if we wanted a close up of the band we would actually have to get closer, which creates an entirely different impact.
Director: Vincent Prochoroff and Sam Aidan Johnson
Concept by Vincent Prochoroff and Jacob Ocker
Stay tuned to Milk for more first looks.