Premiere: Watch Yoh's New "Latin Lover" Video
Hit play on Yoh‘s new “Latin Lover” vid and you’re immediately hooked from the get-go. A cascading tropical dreamscape sets the scene, with the musician lounging on a couch taking center stage. It’s dreamy, and obviously centered on romance, but something else too—Yoh eyes are covered with what looks like a VR headset, and when he takes it off, the look in his eyes is ominous, to say the least. In his own words, “Latin Lover” is about “intimacy in the digital,” and that much is clear—this is one visual whose relevance is obvious and enduring. Do we see each other for what we really are, or are we only privy to our own preferred version of reality? As viewers (and people who exist in the age of the internet) we’ve got to answer that question for ourselves. With “Latin Lover”, Yoh gives us a little more to think about.
Images courtesy of Rachel Cabitt; Video credits below:
Stay tuned to Milk for more first looks.