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Music

8.14.2017

RAINSFORD is The "Rendezvous" Synth Pop Princess You Need to Know

RAINSFORD‘s process for bringing “Rendezvous” to life was just as fun (and funny) as the song’s lyrical inception—and when her and her sister slash co-director Margaret Qualley cast the two costars, they knew they needed some woke AF old retirees to play the part. And as far as the creative direction? That was even easier to foster—as sisters, these two are kind of like the match made in filmmaker heaven…if there is such a thing.

“We’d never made a project like this together before, but it was awesome,” RAINSFORD says. “She’s like my best friend.”

If you’ve yet to see “Rendezvous” with your own eyes, just know this: the song was inspired by two retirees getting it on in the grassy knolls of Brooklyn’s Prospect Park, and the accompanying vid follows that direction quite literally with a Wes Anderson-inspired aesthetic to make it that much more indulgent. It’s almost impossible to imagine a better mishmash of artistic insp; to hear more on the video, and what’s next for this LA-based songstress, peep our full interview below.

I was just watching the “Rendezvous” video. It’s amazing!

Thank you, my sister and I directed it together. We’re pretty happy with the way it turned out. Thanks for watching!

What was the process for bringing the song to life visually?

Well, my co-writer and producer, Nick Dungo, and I were writing a different song in the studio—he used to be based in Brooklyn, but he’s out here now—and we took a little break, went to Prospect Park to get some fresh air, and stumbled across this older couple that was, in a less cinematic way than in the video, making out so much and rolling around in the grass and like so into it. At first, we were kind of fucking with them and playing “Let’s Get it On” from like thirty yards away, just being assholes. Then, we ended up being really inspired by them, so we went back to the studio and wrote “Rendezvous”. For the video, it was such a visual, cinematic inspiration so we decided we wanted to recreate that for the video. My sister is an actor and she’s super talented, smart, creative and amazing and she wanted to help me direct it, so we directed it together. It was actually super challenging and made me respect directors and filmmakers so much because we had to go to the rental houses and pick up all the gear and my car wasn’t big enough, so we had to borrow my mom’s car and we didn’t have it insured to be in the car so I was getting stressed out about it being stolen, and then all the setup—anyway, it was a lot of work, but I think it turned out well.

What is it like working with your sister? She obviously knows you so well, have you worked creatively together before?

We grew up dancing, we would dance together before. We’d never made a project like this together before, but it was awesome. She’s like my best friend, we’re lucky because I know a lot of siblings fight, but we never do, we really get along. It’s funny, people were taking some behind-the-scenes videos of the old people and you can hear our voices in it. Our voices are so similar you couldn’t really tell who’s saying what, but we’re telling these old people “Okay, great, could you do a nice firm grab? Okay, great, now spank her ass, give it a little spank.” We’re directing these old people to make out, so it was fun.

Did you cast the old people through a casting call? How did you find people who are down for that when they’re like 70?

[Laughs] I felt kind of bad asking them to do it. My sister knew a casting agent so he sent us a couple pages of people to pick from. We hadn’t met them before the fittings, but they were down, so it worked out.

I hope I’m like that when I’m old, just down for whatever.

Yeah, same [Laughs].

And as far as the single itself, what’s the reception been like so far?

It’s been pretty good, I think. I like following it, I’m just stoked for more people to hear it.

I definitely love all the 80s vibes I get from your stuff—I think of LA when I hear your music, for sure. There’s a lot going on in the synth-pop arena right now—how do you you stand out? What makes your music you?

When I’m writing, I don’t try to write something that’s so different from what’s on my mind. It’s the music that comes from me. I think all art is a reflection of someone’s personal experiences, so it’s unique in that way—it comes from my experiences.

Is “Rendezvous” off of an upcoming EP, or what are you working on right now?

I’m just figuring it out as I go. I was thinking about doing an EP for a while, but I changed my mind and think I’m going to stick with just doing singles and build up the fanbase for a little while before I think about doing an EP. I think unless you’re really successful for the most part, people mainly consume singles anyway. That’s my plan for now.

Featured image courtesy of Damian Borja; polaroids courtesy of Alex Spencer

Stay tuned to Milk for more from our fave west coast babes. 

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