Like a chilling dreamscape, the Hood by Air show is going to be hard to forget.



Relive Hood by Air's Eerie, Immersive Show With This Gif Art

This past Saturday, for the launch of MADE LA, Hood by Air showed a special buy-now-wear-now capsule collection that, immediately after being showed, was available for preorder (and will continue to be available for the next month). And the presentation was unlike anything fashion has ever seen: a heap of sand, on which the HBA models basically did whatever the f*ck they wanted—kicked sand in a WWD editor’s face, tackled one another, smoked weed and cigarettes, tumbled down the heap, and walked about in such a way that would make a modeling agent go blind. Read on for the highlights.

We Spied…

“Butt Cracks, jock straps, and blunts—oh my!” Dorothy, exploring streetwear culture. Also actual things we saw at the HBA presentation.

The Look That Gave Us Life…

To be honest, it wasn’t so much a look as it was a piece—two pieces. Two very shiny pieces. They were high-gloss PVC pants, they were baggy, flared, and, yes, you could easily trip on them. And they came in red and black.

We Can’t Wait to Wear This…

While cleaning the house. And by “this” we mean the white hoodie that Yves Tumor was wearing, which had what looked like 12-foot-long strips of white fabric dangling from it—and which would, interestingly, help mop up a spill quite nicely.


A photo posted by MINDING MY BUSINESS (@hoodbyair) on

The Surreal Soundtrack…

Though, to be perfectly honest, it was less a soundtrack and more a high-anxiety performance that involved lots of screeching, chanting (“HBA, HBA HBA…”), moaning, and hollering. Surreal indeed!

The Takeaway…

If this is indeed a glimpse into Hood by Air creative director Shayne Oliver’s mind like we suspect it is, then at least you’re justified in feeling intimidated by him.

Stay tuned to Milk for more from MADE LA.

Gif art made exclusively for Milk by Kathryn Chadason.

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