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Rihanna Dropped Fenty Beauty Last Night And it is Everything

At the stroke of midnight last night, our lady Rihanna finally dropped Fenty Beauty, and folks, it is everything. Bad Gal has been teasing products from the line for the past month and last week released visuals embracing effortless diversity and style. Stocked with color, metallics, glitter, matte and anything else you could imagine, the success of this line is easy to predict. Why, you ask? Because Fenty Beauty is effortlessly committed to involving every skin tone. Literally—there are 40 shades of foundation.

Upon release, Rihanna stated, “I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with. That was really important for me. In every product I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.'”

If there was ever an ambassador who truly embodies and promotes such a natural, progressive sentiment when it comes to the beauty industry, Rihanna is it. The most refreshing part of the release of Fenty Beauty is the non-use of language like contour or cover-up. Instead, it’s owning a versatile, hip sense that makeup is a choice, should be vibrant, and should be accessible to every face. Adding this moment into RiRi’s endless library of iconic moments is a must, but more importantly, we’re applauding the larger platform and voice celebrated through Fenty Beauty. Have you drained your bank account yet? I have.

Images via Racked and Fenty Beauty

Stay tuned to Milk for more beauty goodness.

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