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Fashion

2.20.2017

Runway Rundown: Eudon Choi's No-Frills Minimalism [LFW]

Yesterday seemed to be a no-fuss sort of Friday for Korean designer Eudon Choi, who, on the first day of London Fashion Week, sent out a collection inspired by the modernist Austrian-Czech architect Adolf Loos. It may not have been his normal play on prints and patterns, but this fall-winter collection was 100% authentic Choi, with menswear influences and crisp tailoring included. But, taking cues from Loos’ essay “Ornament and Crime,” it had no frills, no fuss, and no decorations; just sophisticated minimalism all the way through.

In the spirit of Loos, who felt decoration was a waste of space on everyday objects, Choi sent out a mixture of simple and not-so-simple shapes chock-full of his characteristically strong tailoring skills. Overall, this season was all about the minimalist utility numbers: there were chunky-knit sweaters draped over the shoulders (for those hot-and-cold moments), wide floor-grazing gray wool trousers with a cinched waist, coats with inside straps for the option of cross-body draping (for when you’re just too lazy to hold it yourself), and the quilted wool parkas, which served as maximalist statement pieces in an otherwise entirely minimalist collection.

Images via Firstview/Vogue

Stay tuned to Milk for more dreamy, drapey vibes from LFW.

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