Dresses for Sofia Coppola's 'La Traviata,' designed by Maria Grazia Chiuri and Pierpaolo Piccioli and Valentino Garavani.



Sofia Coppola And Valentino Are Taking Their Talents To The Opera

Known for her films like The Virgin Suicides, Lost in Translation, Marie Antoinette, and most recently, A Very Murray Christmas, as well as her impressive family tree, director Sofia Coppola is working on a new venture—her rendition of classically beautiful opera La Traviata, premiering on May 24th at the Rome Opera.

La Traviata was composed by Giuseppe Verdi and was first performed in 1853 at the La Fenice opera house in Venice. But Coppola isn’t putting together the reboot alone. Valentino Garavani, along with his business partner, Giancarlo Giametti, and creative directors of Maison Valentino, Maria Grazia Chiuri and Pierpaolo Piccioli, are all deeply involved in the development of the opera. Garvani asked to be a part of the production after he saw Marie Antoinette, and his foundation, Fondazione Valentino Garavani, is financially supporting the production. The foundation, along with Bulgari and Diego Della, the chairman of Tod’s, has been donating millions to benefit Rome’s artistic and infrastructure endeavors.

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Valentino Garavani, Maria Grazia Chiuri, Sofia Coppola, and Pierpaolo Piccioli shot in Rome by Chris Warde-Jones for the New York Times.

“We wanted to do a new production, a modern production, but modern as concept without being avante garde,” Giametti told the New York Times. When you think of opera or haute couture, you don’t typically think of them as modern or fresh areas of art. However, Chiuri believes that they are filled with “artisans of great craftsmanship” and can be rediscovered so that the public can no longer be see them as dusty, obsolete memories of the past.

However, this doesn’t mean that they’re going to put on a complete transformed version of the opera. Piccioli said that the collaborators knew from the very first meeting that they would approach their rendition with the proper respect that La Traviata deserves. Bring on the sopranos.

Images via the New York Times

Stay tuned to Milk for more Italians and singing.

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