Peep our favorite failures.

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4.17.2017

Sweden Opens A Museum About #FAILS

Samuel West is an innovation researcher, the proud founder of the Museum of Failure, and living proof that one man’s trash is another man’s treasure. Seemingly contrary to basic logic, West has demonstrated that the accumulation of failures can actually result in success, so for those of you flunking finals or screwing up at work, we’re not necessarily supporting that you continue said behavior, but just suggesting that it isn’t exactly the be-all end-all. Who knows, maybe your failures could find themselves alongside Colgate’s line of frozen dinners or Coca Cola’s coffee-flavored beverage, Blāk, repurposed by West as museum-exhibited artifacts.

If you, for any other reason besides being a sadist, gain pleasure from the humiliation and shortcomings of others, we encourage you to take a look at the bank of corporate disappointments, marketing disasters and botched innovations that were perhaps a little too innovative for their time. We present to you a list of a few of West’s curated relics featured in his Sweden-based Museum of Failure, that, without context, could arguably be perceived as a 90s gift guide gone wrong.

Samuel West posing proudly with a product Nokia is probably not so proud of, the N-Gage, a smartphone and handheld gaming system which, thanks to its awful design, totally flopped.

In a really awful attempt at vertical integration, we can sort of see the logic in Colgate’s effort to target consumers both at dinner with their “Beef Lasagne” and before bed with their toothpaste.

Do you smell that? The faint odor of Marlboro Reds and burnt tire rubber? It beats us how Harley-Davidson’s “Hot Road” eau de toilette performed poorly on the shelves.

As if it wasn’t clear that regular Coca Cola already contained a shit ton of caffeine, the company released Blāk, a coffee-flavored version of their beverage that would probably mimic the effects of three Red Bulls on an empty stomach. The drink lasted a short two years after complaints of its bad taste and excess caffeine content—shocker!

This is Rejuvanique, an electronic facial mask whose purpose was apparently to shock youth into your face, but the only thing we’re feeling is fear. Need we say more?

Looking like a lovechild between Blackberry and Nintendo, the TwitterPeek was a $200 handheld device released in 2009, programmed solely to access Twitter… so, an iPhone without any of its useful functions?

Images courtesy of Twitter

Stay tuned to Milk for more on our favorite flops

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