The Unfortunately, Ready to Wear lookbook was shot in Malibu, California by Noah Dillon.



The Countdown Is On For Unfortunately, Ready to Wear

You may have seen it on the Milk Instagram and wondered what was up: ominous gray clouds, mysterious GIFs, a quick flash here and there of longtime Milk fam Luka Sabbat. Well, the wait is almost over: this weekend, we’re unveiling Unfortunately, Ready to Wear, the future-facing prototype collection designed by Sabbat, in partnership with Milk, and to benefit the Natural Resources Defense Council. NRDC has been making moves since 1970, when they were established as a non-profit, international environmental advocacy group. They’re behind some of the biggest climate victories of our generation, like—

  • Banning fracking in New York, in June 2015
  • Blocking the construction of the Keystone XL pipeline, in November 2015
  • Helping to establish America’s first offshore wind project, in September 2016
  • Achieving justice for residents of Flint, Michigan, in March 2017

At its core, NRDC “works to safeguard the Earth—its people, its plants and animals, and the natural systems on which all life depends.” The health of our climate relies on the existence of organizations like NRDC, which brings us to our main point: what would the future look like if we failed to protect the Earth, and instead continued to destroy it? #URTW is an unfortunate vision for the future; tapping into the history of clothing as utilitarian protective garb, we’re taking a look at what we might be wearing in the near future if we don’t change our habits now. Essentially, these are the items that may soon turn from fashion accessories to climate necessities.

Luckily, there’s still time to act, and reverse much of the damage that’s been done. First things first: education, dialogue, and spreading awareness. Come through Milk Gallery to learn more, starting on February 10 and continuing through February 14. The whole fam came together on this one, so you don’t wanna miss it.

The future is now. Take part in defending it.

Featured image courtesy of VELEM 

Stay tuned to Milk for more Milk Gallery initiatives. 

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