The New Saint Laurent Campaign Features Zero Clothing
When Hedi Slimane announced that he was leaving Saint Laurent this past April, the fashion industry, while not exactly surprised, was nonetheless disheartened. As creative director for a mere four years, Slimane had just begun to solidify his role as the modern-day, rock ‘n’ roll reviver. Which designer, the industry wondered, could possibly preserve his inimitable aesthetic?
Anthony Vaccarello, apparently, who runs his own namesake label and was the former creative director at Versus Versace. His first collection for Saint Laurent will be spring 2017, and will show this coming fall in Paris. But in the meantime, Vaccarello has sated our curiosities—if only briefly—with some snippets, apparently from Saint Laurent’s upcoming campaign and the first photos to come out of the fashion house since Vaccarello took over.
Shot by highly respected photographer and artist Collier Schorr, the photos are a far cry from Slimane’s Saint Laurent campaign images. Yes, they both share the black and white aesthetic, but these new photos feature fresh-faced, unadorned models that look more fit for a beauty campaign or an art book than the Saint Laurent we’ve been inundated with over the past couple years. They’re also noticeably lacking one pretty major component: clothes. Take a quick gander and you’ll notice there are no clothes to be found anywhere in Schorr’s Saint Laurent photos. Rather than taking over where Slimane left off, Vaccarello, it seems, is trying to pave his own path for the brand. After all, the YSL Instagram page did replace any trace of Slimane with three photos and three videos—all seemingly from the Schorr-lensed campaign.
15 faces in total were shot for this campaign, which will gradually be released throughout the week. If Vaccarello is trying to build momentum for his first Saint Laurent collection, then it’s working.
Stay tuned to Milk for more on the Vaccarello-led Saint Laurent.
Images via Saint Laurent.