In 2016, tour merchandise diffused far beyond its usual stadium-arena-confines, and popped up all over the fashion scene.



Troll Fashion With The 5 Dopest Tour Tees to Come Out in 2016

2016 has been the year of many things, but one particular area that killed it was tour merchandise, which diffused far beyond its usual stadium-arena-confines, and popped up all over the fashion scene.

In early October, Justin Bieber announced the release of another round of his highly-coveted Purpose Tour merch, and he’s linked up with PacSun for the release. Like the last collection, this one will feature 13 hoodies, tees, and hats, designed in collaboration with Fear of God’s Jerry Lorenzo. Released on October 15th, Lorenzo described the Thrasherinspired collection as the ultimate throwback: “I wanted to come up with a fresh way to incorporate vintage Eighties and Nineties band tees into his onstage wardrobe.”

So to celebrate this recent release, as well as the legions of other musicians (and non-musicians!) that released notable tour merch, or else tour-inspired pieces, this year, we compiled a list of the dopest “merch” on the market right now.

Rihanna’s Anti Tour Merch

As if Rihanna‘s Anti tour wardrobe wasn’t enough to make us envious, she just had to drop some of the coolest tour merch we’ve ever laid eyes on. And just in case you were doubting its cachet, the fact that it was made available to purchase outside of her tour exclusively at Colette should clear up any confusion. This collection featured an array of garments with Riri’s face plastered front and center, in addition to a handful of caps bearing the words “Bitch I Know You Know.” Though most pieces are by now sold out, you can shop a limited selection here.


Zayn Malik’s Mind of Mine Collection

Ever since leaving One Direction, Zayn Malik has made a pretty airtight case for both going solo and wearing tour merch habitually. In tandem with his new solo album, he teamed up with Mark Wilkinson—of the famed Iron Maiden logo—to release a 23-piece collection. Of the collection, he told Vogue, “I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am… My family is from Pakistan, so having artwork in Urdu has huge significance to me.” Shop the goods here.

Fizzy Magazine

Demna Gvasalia and Gosha Rubchinsky’s Non-Tour Tour Tees

Vetements and Gosha Rubchinsky have become huge names in the industry in this last year alone. And given their enormous influence on the current trends dominating fashion, it comes as little surprise that they too jumped on the tour merch bandwagon—despite the fact that they have never been, nor will likely ever be, going on tour. Rubchinskiy and Gvasalia both released their own cheeky versions of the classic tour tee featuring portraits of themselves in a style similar to Sade’s tour merch of yesteryear. And we want in.


Tyler the Creator’s Sade Tour Tee

“Everyone is wearing dumb tour tees right now,” Tyler said to GQ early last month. “That shit is weird. You don’t even like that band. Why are you wearing that?” Yet despite the Golf Wang designer’s obvious distaste for the trend, the musician still created his own tour-merch-like tee for his latest collection, this one also paying tribute to Sade.


GHE20G0TH1K’s “Play With My Pussy” Tee

The New York-based underground collective GHE20G0TH1K has, over the last couple years, thrown some of the dopest parties. And thanks to their summer release of an assortment of graphic tees, made in collaboration with No Vacancy Inn and House Parties LLC, it’s safe to say our new favorite shirt comes complete with the phrase “Play With My Pussy.” Just don’t tell our moms.

Hype Beast

Images via Highsnobiety,, Modern Man and GHE20G0TH1K, Hypebeast. Image from Golf Wang show taken exclusively for Milk by Andrew Boyle

Stay tuned to Milk for more fashion hacks.

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