Tumblr Kills the Game with First Clothing Collection
Contemporary culture was reinvented in Tumblr, so it’s appropriate that contemporary fashion would be reinvented by them too. For their debut clothing collection, appropriately titled Print All Over Me, the legendary social and creative media platform celebrate their 10th fashion week season in style – literally. The collection features the characteristic work of ten of Tumblr’s top artists, including Hattie Stewart, Lauren Pelc-McArthur, Brian Vu, John McLaughlin, and Mario Kroes.
“I just created something that was kind of different because it was more of a still, rather than a moving image,” McLaughlin told us, “so it was like you had to pick that one frame that you think looks good in a print.” Kroes, for his part said, “Printed on garments, my image comes across very abstract because it’s hard to tell what is going on…[but] I think it still translates real well though, the contrast gives it all an interesting pop.” Although translating digital art into a physically manifested work might have been a challenge at first, the results are nothing short of great, as evidenced by the lookbook, which was shot by Hannah Sider, and the amazing gifs, created by Sam Cannon.
And while this initial collection – which celebrated its release with a party at Tumblr’s pop-up store last night – focuses on pieces representing each creator, the artists wouldn’t be opposed to make the second collection a creatively collaborative endeavor. Kroes shared, “Things usually go into an interesting direction if you have two people working on one thing together. I am definitely open to the idea.” McLaughlin agreed, “I love all the artists’ work, and after seeing it last night I thought that everything came out really great. The cool part of what I do is that I don’t just do one thing, so I would love to get together with other artists and collaborate, because I like to see what we’re all thinking as an idea first and then figure out an execution.”
With Tumblr dipping its toes in the sartorial world, it’s safe to say that there’s nothing the cybernetic encyclopedia for memes and coolness can’t do.
Print All Over Me look book shot by Hannah Snider
Buy the collection at the pop-up store at The Lightbox
Stay tuned for more coverage from MADE Fashion Week