NEW YORK, NY - FEBRUARY 12:  Kanye West on the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City.  (Photo by Theo Wargo/Getty Images for adidas)
Yeezy season is no longer approaching, it's here!



Prep For The Release of YEEZY Season 1

Wake up Mr. West, Mr. West… because if you stay in bed too long, you might miss a big day tomorrow.  Adidas and Kanye Wests widely-talked about YEEZY Season 1 will finally be released online and at stores maybe near you.

Today, we’re especially buzzed from a high dosage of teasers. High Snobiety debuted the official Season 1 lookbook, and Kanye himself premiered a silent film for Season 2showing how the collection came together. Both stick to stick Yeezy’s post-apocalyptic, dystopian, post-Detroit-3-day-warehouse-bender, Hunger Games-style aesthetic.

The anticipation around the lovechild of the genius musician and our favorite shoe brand is, and always has been, extremely high. Celebs have brought in an influx of attention, and fashion critic Cathy Horyn’s highly critical piece disparaging ‘Ye’s fashion skills surfaced on nearly every Facebook newsfeed during Fashion Week.

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Yeezy Season 1 lookbook

We’re sure devoted fans–with hefty walletsthis stuff ain’t cheap–will turn out in droves. If West is truly as prophetic as he claims, we’d love any insight as to what will unfold during the next few days. Our toes are curled, fancies tickled, fashion hearts beating faster; how crazy will the lines be? How quickly will everything sell out? Will West graduate with a diploma into the world of more reputable designers, or merely get by with “Ds-mother-fucker-Ds”? We’ll see tomorrow!

Be sure to see where you can get your hands on Yeezy apparel here

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