Kenzo and Carrie Brownstein are releasing a film on social media about social media, while featuring the brand's FW16 collection, of course.



You Won't Want to Miss Kenzo's Hilarious Campaign Video

There’s very little that excites us more than creative minds coming together to collaborate on projects. So you can imagine our excitement when we heard that Kenzo has meshed minds with Portlandia star and Sleater Kinney member Carrie Brownstein, along with several of our favorite humans, to create The Realest Real, a campaign film showcasing their FW16 collection.

As well as being a vehicle for us to feast our eyes on the upcoming collection—which, per usual, features bold colors and lots of print—the film serves an additional purpose. In a comment on the Youtube page of the trailer to The Realest Real, Kenzo describes the film to be “a humorous exploration of the fickle and instant world of the internet.” Creative directors Carol Lim and Humberto Leon invited Brownstein “to take a look at the invisible digital walls that separate us from our personalities and icons, and the curious conceit of dream come true.” The trailer is wholly mystifying and leaves us eagerly awaiting the campaign video’s official release.

Directed by Brownstein, the video’s trailer features a coughing Natasha Lyonne, a laughing Mahershala Ali, a munching Laura Harrier, congratulatory Rowan Blanchard, and Sonic Youth’s Kim Gordon (with puppy cameos).

Laura Harrier
An image from the campaign. We’re into this dreamy landscape and equally dreamy iridescent Kenzo piece that Laura Harrier is rocking.

Lim and Leon, Kenzo’s creative directors, are no newcomers when it comes to collaborations, particularly fashion films. Most recently, they have worked with Partel Oliva to create “Sun to Sun,” a girl-centric version of a classic Japanese folktale that showcases their pre-fall 2016 collection. And for their SS16 collection, they worked with “Tangerine” director Sean Baker (who likes to shoot everything on an iPhone) and actress/model Abbey Lee Kershaw on “Snowbird.”

The Realest Real will be released in full on Monday, September 12th, in perfect alignment with New York Fashion Week!

Stay tuned to Milk for more of The Realest Real.

Photos via Kenzo. 

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