Zanna Rassi's No-B.S. Guide to Not Being Basic at NYFW (Pt. I)
This sponsored video is brought to you by smartwater.
It’s fashion week—and so it’s safe to assume you don’t want to fall victim to overzealous outfits or those odd, unflattering trends that often plague some of its attendees. And although we would never consider ourselves, or our audience, to be the “basic” type, we’re of the mindset that it’s always better to be safe than sorry. Which is why we’re bringing you Marie Claire fashion editor, Milk Makeup co-founder, and all-around Milk fave Zanna Roberts Rassi‘s precautionary guide to avoid being basic.
Brought to you in collaboration with Milk and smartwater, let this video series be the hand that guides you through the next seven days of runway shows and sweaty after-parties.
For this first video installment, Rassi teaches Fashion Week first-timer Amber Schaefer how to steer clear of being basic at all costs. Why? Because as Rassi explains, “Between runways, parties, and events, your looks have to change throughout the day, and you want to be noticed…for the right reasons.” From wearing flatform shoes to taking time to look perfectly disheveled, these tips will be sure to keep you in check throughout the week.
Check back tomorrow for part two, where Zanna teaches Amber how to pack light—and LIT—for fashion week.
Directed by Ben Berman | Written by Milk Agency and Amber Schaefer | Creative by Milk Agency | Styling by Zanna Roberts Rassi | Clothing by theoutnet.com | Shoes by Aquazzura and Loeffler Randall | Jewelry by Jennifer Fisher